Welcome to


We deliver the full scope of services to accelerate your sales numbers, increase publicity,
strengthen your brand identity, grow your team – or in short:

Grow your business!


Our Services

Business Analysis

Business Analysis

A comprehensive business strategy comprises a lot more than just a set of goals like “being more profitable” or “gaining more market share”. We’ll analyze the current status of your business, and work with you to uncover new strategies and opportunities that grow your company while remaining faithful to your core values and corporate mission.

Marketing Services

Marketing Services

A smart marketing plan considers and evaluates everything. We’ll design a comprehensive plan that delivers a crisp, clear and concise message over multiple platforms to existing and new markets and result in lead generation.

Public Relations

Public Relations

You’ve got a story to tell, right? We’ll roll out an integrated campaign that keeps the industry current on all your news and successes. Press releases, newsletters, case studies, award entries, directory listings, speaker proposals. Public Relations is all encompassing – but it always starts with interesting and appealing content.

Content Creation

Content Creation

Content is not only King, it is the driving force that elevates you and your solutions above the competition and identifies you as an industry thought leader. We’ll clarify your ideas, technologies and positions, and turn them into the content both journalists and end-users seek.

Trade Show Support

Trade Show Support

Exhibiting costs a bloody fortune! Doesn’t it make sense to optimize your investment by planning properly and driving traffic to your website AND your booth? We’ve got more than xx NABs between us. Do the math. That’s a helluva lot of trade show expertise, and worn out soles.

Social Media

Social Media

Tweet it, post it, pin it, link it. We can help you create, share and exchange information with industry influencers.



Get the most bang for your buck! Advertising is not a “one-size-fits-all” proposition – It can attract the masses for image building or target a narrow audience with a specific product. We’ll build a program for you that makes the most of every ad dollar.


Design & Branding

Your brand, ads and corporate material are the graphic face of your company and your message. You’ve the right to demand classy, appealing and impactful visuals, and we are happy to deliver a complete menu of design services including print and electronic ads, brochures, booth graphics and collateral developed in close consultation with our clients. We also offer a complete re-branding package.


Search & Recruiting Services

People + Passion = Performance. We believe matching the ideal candidate with your organization is of paramount importance because it will ensure productive long-term business growth for all concerned. Our extensive network of qualified candidates is the result of decades of relationship building, all over the globe.

Channel Marketing

Channel & Distribution Optimization

Have you ever wished that your channel would do more for you and your business success? There are ways to motivate the channel partners to move faster and sell more. Ask us!

Pick and choose the services you want.

Select – and pay for – only those services you desire and need.
At Desert Moon Alliance, there are no hidden fees, no overhead costs, and no outrageous contractual conditions. You determine what you require – and that’s exactly what we’ll deliver.

You can achieve everything you want. We can help.

Get the support you need to reach the next level – without breaking the bank.


What makes us different?


What you'll get




We’re passionate about helping companies grow and thrive, and dedicated to their success. We’ll put your goals in our crosshairs and deliver on our promises. It’s as simple as that.


You know everything about your solutions and how they can help your customers. But we know how to leverage decades of experience to define your objectives, outline strategies to achieve results, and position your company as an industry leader, in thought, technology, and of course sales.


No one seems to have enough! So, spend your precious time doing what you do best, and let us take the burden of marketing communications off your shoulders. We’ll MAKE the time your business needs to grow.

Gordon Tubbs
Gordon Tubbs
Vice President / FUJIFILM N America Corp., Optical Device Division

John is a pleasure to work with

I have had the pleasure of working with John on many projects where our companies have crossed paths for the majority of my career. John is customer oriented and always does the best job possible. John is also a very capable executive and I look forward to working with him in the future.

Frank Governale
Frank Governale
VP Operations / CBS News

A can-do kind of guy

I've know John for many years. He's a can-do kind of guy. Very knowledgeable, does his homework and delivers on his promises and commitments. Never a challenge to big to take on and communications are superb.

Barry Katz
Barry Katz
SVP/GM / NEP Group, inc.

John, an expert in his field

I have known John for 18 years. He has never let me down, and has become a friend. First, because of the high level of integrity he displays and second, because of the high moral value he places on both business and friendship relationships. John is someone who will be an asset to a company and the type of person to build and grow a business on.

Jay Batista, Tedial
Jay Batista
General Manager, North American Operations / Tedial, S.L.

Desert Moon has exceeded...

...all our expectations. Harriet's writing is concise and reflects a deep knowledge of the industry, while she is fast, efficient and timely - Harriet truly understands the demands of our target audience. Her campaign advice has been invaluable and we highly commend and recommend her.

Thomas Tannenberger
Thomas Tannenberger
CEO / 609 Post, NYC

Innovative ideas

I've known Catrin for many years now, and she's always proven to be attentive and well-considered. Yet, she thinks outside the box and finds innovative ways to improve things effectively.

Chris Shaw
Chris Shaw
fmr. Manager of Global Sales, Television / Cobalt Digital

Harriet goes above and beyond

Harriet assisted in taking Cobalt Digital to a new level of visibility. Under her guidance we were able to win several technology and magazine awards. Her relationship to the media across the world is second to none, and her experience in the field of broadcast industry PR is premium - a true asset to any manufacturer in the broadcast field.

Cameron Francis, Nevion
Cameron Francis
fmr. VP Sales & Marketing / Nevion

I cannot say enough good things

It’s a real pleasure to recommend Harriet Diener. She is extremely well connected in the broadcast, production, and post production industries, and has the rare ability to turn basic facts and information into compelling, well written stories for the press and media. Harriet Diener is a gem, and I’d hire Harriet again in an instant.

Joachim Sturmes, Ventuz
Joachim Sturmes
CEO / Ventuz Technology, Dubai

Catrin is a business-savvy professional...

...who always comes up with amazing ideas and unusual input. I also appreciate her honest, straight-forward personality - that she combines with a lot of energy.

Thomas Till, ARRI
Thomas Till
fmr. Man. Director / ARRI, Munich

Unusually skillfull

With an outstanding ability to tactfully gain a profound understanding of company internal processes and connections in a very short amount of time, Catrin is able to immerse quickly and skillfully.